Thursday, September 3, 2020

Discuss the role of Inspector Goole in ‘An Inspector Calls’ Essay

1. Presentation In this article I will be talk about the job of the reviewer in An Inspector Calls and assessing his essential to the play. An Inspector Calls was composed by J.B Priestly in 1945 however was set in Capitalist England during 1912 during this time Socialism was starting to get onto society. The play portrays the account of the Birling family and how every part finds their contribution with the passing of a young lady called Eva Smith (who additionally called herself Daisy Renton). An Inspector visits them while the family are eating, commending the commitment of Sheila and Gerald, Sheila being the little girl of the well off, prosperous and entrepreneur agent Burling. His significant other, Sybil is a cool lady and her husband’s social prevalent. Their kids are Eric; a bashful yet self-assured youngster, and Sheila; an entirely young lady who is satisfied with life. Gerald Croft, her new fiancã ©, is an alluring, accommodating man who is amped up for his new commitment. Their festival is hindered by Inspector Goole, a man who makes a â€Å"impression of enormity, strength and purposefulness†. Before long, the story disentangles and we find how every individual from the family is answerable for the self destruction of Eva Smith. Somewhere in the range of 1912 and 1945, numerous significant occasions happened, including; both World Wars, the Holocaust, the sink of the Titanic and the Wall Street Crash (bringing about hyperinflation and the incredible sadness). The general message of the play is to be all the more socially mindful by dealing with your locale overall collection of individuals, and to acknowledge that there are others who are extraordinary, or are of a lower class. 2. Setting Clerical composed the play in 1945, it was set in 1912 nonetheless, as an approach to think about how entrepreneurs disregarded their duties as individuals from a general public to think about others. Between the setting of the play and the time it was composed, three significant world occasions happened; the sinking of the Titanic and both World Wars. Holy set the play in 1912 to empower him to stand up as a communist about how the business people ought to have changed their ways, practically cautioning them that on the off chance that they didn't, such occasions like war would happen. I know this on the grounds that the investigator says â€Å"if men won't discover that exercise, they will be educated in blood, and fire, and anguish†. Consecrated makes Arthur Birling’s sees appear to be silly, and keeps in touch with him to be an oblivious and inept character that is ignorant regarding society and how the network can cooperate. Birling says â€Å"†¦the Titanic†¦unsinkable, completely unsinkable† and by this, I can perceive how directing Birling is. I can likewise recognize by how he talks that he thinks his assertion is conclusive, and that his choice means the world, even about the sinking of the Titanic. We realize that the Titanic sank, along these lines causing Birling to appear to be absurd and self-important. It is a splendid case of sensational incongruity, in light of the fact that the crowd realize that everything that Birling said would not occur, in the long run did occur, and even creates a ruckus of internal abhor at his communist pomposity and his absence of care for society. This would have been significant when this play was composed, in light of the fact that England as of now was a Socialist nation. 3. We can tell from the stage headings on page eleven that the monitor gives a â€Å"impression of vastness, robustness and purposefulness†. By guiding the Inspector to appear to be deliberate, the crowd start scrutinizing his actual job in the play †would he say he is a higher priority than only a police overseer? What precisely does he speak to? We question this in light of his conduct towards the family; any customary or ‘normal’ overseer of the time would’ve been compassionate towards the Birling’s circumstance and may have been industrialist as well. When tending to individuals, the examiner gazes them down and they start clarifying their experience with Eva Smith. He has a â€Å"disconcerting propensity for taking a gander at the individual he addresses before really speaking†. This could startle or stress the relatives into unfurling the narrative of how they all had an impact in Eva Smith’s demise. Either that or possibly his intentionality may exist just in his look, which he uses to disentangle the story to the family. The stage bearings show the inspector’s authority with basic expressions like â€Å"cuting in, with authority†. This infers his voice is the most significant, he is standing up for the dead young lady and should be heard over the family. This likewise has a political setting; the communists, who at the time the play was set, were just barely getting any sort of power. Additionally, as this play speaks to, communists grew a voice and before long were starting to be heard over the business people. 4. Birling delivers a firmly industrialist discourse about how individuals should take care of themselves and that society doesn’t matter. He says â€Å"community†¦and all that nonsense.† This is an ideal case of how Birling sees the network as pointless and idiotic. He profoundly accepts that a man should take care of himself and his own, and he shows no sympathy for the dead young lady. Additionally, Birling’s center in life is his cash and class, which identifies with private enterprise. Birling’s discourse is hindered by the family’s servant, Edna, who presents the Inspector. Birling invites him however promptly gets protective and pretentious. The Inspector, nonetheless, isn't staged. The accentuation on the Inspector’s assurance and certainty shows how in charge he is. He quiets the family so he can talk by â€Å"cutting in massively†, another depiction of how telling he is and his power over the family. This is additionally spoken to by his insight, and the manner in which he alarms Sheila and Eric with his comprehension of the entire circumstance. Subsequent to leaving the room during Sheila and Gerald’s talk, the Inspector asks â€Å"Well?, demonstrating the crowd he definitely thinks about Gerald’s issue to Daisy Renton. During his enquiries, the Inspector remains totally in charge; on occasion, he can â€Å"massively take charge†. Sheila respects him â€Å"wonderingly and dubiously†, later she understands nobody disclosed to him anything that he didn’t definitely know. Through his making of the amazing, all-knowing nature of the character of the Inspector, and through the disclosure of the mind blowing however genuine chain of occasions in which each character is included, Priestly effectively moves his crowd past the limits of naturalism. It is the stunning nature of the Inspector and his last prescience of â€Å"fire and blood and anguish† †alluding to World War One which would begin just two years after this play was set †that effectively instills the Inspector with a practically otherworldly knowledge. To the Inspector, Eva Smith speaks to all the ‘lower class’ communists of the time. The last name ‘Smith’ was basic right now, again speaking to an immense amount of individuals who were discovering working life troublesome. It is this that again makes us question the Inspector’s presence †would he say he was basically a voice for the lower, regular workers residents of England? He says â€Å"there are a great many Eva Smiths and John Smiths despite everything left with us†¦intertwines with our lives†. He is clarifying that by the family understanding the outcomes of their activities towards Eva Smith, they should change themselves and approach everybody with deference. The Inspector’s timing is practically great, both upon appearance and when leaving. He shows up during Birling’s entrepreneur discourse, speaking to how communism would before long overwhelm private enterprise. Additionally, the lighting changes, stressing the Inspector’s significant and authority in the play. The Inspector leaves toward the finish of his discourse, which obviously totally stands out from what Birling was discussing in the first place. The Inspector leaves not long before Gerald’s return, who clarifies t the family that Inspector Goole is certifiably not a genuine controller. This amplifies the Inspector’s baffling character and leaves the family and the crowd scrutinizing his reality and reason in the play.

Saturday, August 22, 2020

The Right to Truth Assignment Example | Topics and Well Written Essays - 500 words

The Right to Truth - Assignment Example A potential restriction and challenge to execution of the privilege to truth is absence of consistence by the state organizations. For instance, the ICC was set up as a component to execute the privilege to truth and numerous states marked and consented to state parties. Lamentably, a few states are pulling back from Rome Statute while others neglect to give the proof important to the court to build up reality. Overreliance on the states is additionally a confinement. Different rights, for example, the option to get confer data, option to be liberated from abuse and torment, right to viable examination and hearing by free, able and fair-minded court depend on the privilege to truth. For instance, in a gross human rights infringement case, for example, authorized vanishing, extrajudicial executions, torment and different violations cherished in the universal law casualties family members has the right to know reality with regards to what occurred previously (Commission on Human Rights, 41). The national human rights bodies, national criminal councils, commissions of request, truth commissions, International Criminal Tribunals and other regulatory bodies work cooperatively to characterize truth relying upon the unique circumstance. Human Rights High Commissioner suggests that these establishments fundamentally look at the degree and substance of truth. Once in a while lawful procedures decide the significance of truth given the proof introduced and gatherings included in this way is such a setting the jury characterizes the importance of truth (Noyes, 97). Learning reality enables the casualties to comprehend the conditions that brought about the infringement and the individuals or foundations included. With such information, the casualties may choose to look for an educated lawful change or excuse. Moreover, it brings internal mending, encouragement, and absolution from the side of the patient.â â

Friday, August 21, 2020

The story is so common. The lo... free essay sample

The story is so normal. The lottery champ with Millions of dollars some way or another makes itback to being penniless inside a couple of years. It really transpired I went to highschoolwith. For what reason does this Lottery Curse influence such a significant number of individuals? It is on the grounds that in the United States, wehave practically no accommodating data about how to bring in cash, keep cash or develop cash. Individuals who set aside cash are regularly taken a gander at as exhausting, not energizing, thrifty and possiblyeven modest; I have been called those names, however developing your investment funds is really one of thebest sentiments throughout everyday life!! If I somehow managed to carry you to my office, similar to Uncle G says, the principal thing we wantto do is assist you with getting your cash right!It approaches slowly and carefully, yet the things individuals need to know:1. Because you bring in cash, doesn't mean you need to spend everything. We will compose a custom exposition test on The story is so normal. The lo or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Have you everheard the term my cash begs to be spent? I used to be that way. Each time I gotmy check, I was living huge and acting like there was no limit to the income†¦.I boughteverything I could until the cash ran out and I had nothing for quite a long time and days and lived oncredit cards. At the point when I began with World Financial Group more than 10 years prior, somebody finallyeducated me about how I should ponder cash and how to keep a greater amount of it.2. Visas are not your rainy day account. All things considered, a few people use them in that capacity. Whenyou come up short on cash, its opportunity to not spend any longer until you get paid once more. Living inside mymeans is perhaps the best exercise my mom attempted to train me when I was youthful. I neverlistened and piled on $45,000 worth of charge card obligation not long before the economy slammed in2008/09. Fortunately, I had the option to clear everything up in 3 years with right instructing and definitelyearning more cash. Keep your charge card in your wallet in the event that you can stay away from it. 3. Accumulated dividends: It will be your most noteworthy partner on the off chance that you use it accurately, however it will be your worstenemy on the off chance that you misuse it by method for Mastercards. At World Financial Group, we instruct theentrepreneurs and normal individuals how to settle on better progressively taught decisions when it comes tocompound interest.4. Gain more cash! Put in work where you can gain more. On the off chance that that is unimaginable, takeon a side activity or start a business that you will bring in cash doing. We not, at this point live in an agewhere people just do a certain something. Most everybody has something they do as an afterthought to makeadditional pay. The truth is, these days, in the event that you dont have some sort ofside hustle, you may get left behind.5. Separate your cash into cans, envelopes, and so on. Simply keep them isolated. I frequently doworkshops with kids through our Kid Entrepreneur program BOOM or in the study halls atschool. I show them how to isolate their cash into 5 containers (noble cause/tithe, wealth,education, momentary investment funds for an outing, shoes, garments, music, and so forth and last is simply Blow It onWhatever You Want! On the off chance that you can isolate your cash into better places, you will be betterprepared for genuine crises and ready to recuperate all the more rapidly. These are only a few essentials and gradual steps to assist individuals with improving every day. I am sograteful to have been related with individuals who have helped me improve my financialsituation and jump on target for my fantasies. It has been a magnificent method to learn and educate mykids how to have a sound connection with cash.

Saturday, June 6, 2020

Homelessness in US Research Paper - 4125 Words

Understanding the Impact of Homelessness and Literacy Levels in America (Research Paper Sample) Content: Understanding the Impact of Homelessness and Literacy Levels in AmericaName:Institution:Table of Content TOC \o "1-5" \h \z \u  HYPERLINK \l "_Toc412062605" Abstract  PAGEREF _Toc412062605 \h 3 HYPERLINK \l "_Toc412062606" Introduction  PAGEREF _Toc412062606 \h 4 HYPERLINK \l "_Toc412062607" Historical Background  PAGEREF _Toc412062607 \h 5 HYPERLINK \l "_Toc412062608" Causes of Persistent Homelessness  PAGEREF _Toc412062608 \h 9 HYPERLINK \l "_Toc412062609" Impacts of Homelessness  PAGEREF _Toc412062609 \h 11 HYPERLINK \l "_Toc412062610" Impacts to the Homeless  PAGEREF _Toc412062610 \h 11 HYPERLINK \l "_Toc412062611" Impacts to the Public  PAGEREF _Toc412062611 \h 13 HYPERLINK \l "_Toc412062612" Homelessness and illiteracy  PAGEREF _Toc412062612 \h 13 HYPERLINK \l "_Toc412062613" Americas Response  PAGEREF _Toc412062613 \h 14 HYPERLINK \l "_Toc412062614" The US Federal Governments Response to Homelessness  PAGEREF _Toc412062614 \h 14 HYPERLINK \l "_Toc412062615" States Government Responses  PAGEREF _Toc412062615 \h 16 HYPERLINK \l "_Toc412062616" What should be done  PAGEREF _Toc412062616 \h 17 HYPERLINK \l "_Toc412062617" Conclusion  PAGEREF _Toc412062617 \h 19 HYPERLINK \l "_Toc412062618" Appendix A  PAGEREF _Toc412062618 \h 20 HYPERLINK \l "_Toc412062619" Glossary  PAGEREF _Toc412062619 \h 20 HYPERLINK \l "_Toc412062620" Appendix B  PAGEREF _Toc412062620 \h 21 HYPERLINK \l "_Toc412062621" References  PAGEREF _Toc412062621 \h 21AbstractThis research explores the one of the major social problems in America; homelessness. It is an embarrassing story to imagine that America, despite being a developed country, has a portion of its population sleeping rough in the streets. Despite the governments effort to address the issue, over 3.5 millions of Americans are still homes. This research unmasks the statistical details of the number of people sleeping rough, the reasons as to why they ended up homeless as well as their day to day challenge. The information gathered in this research can be used to challenge the American authorities on their commitment to address homelessness. The researcher utilizes the available data from the National Alliance to End Homelessness online library as well as scholarly published studies that are relevant to the topic. Although the study is focused on homelessness in America at large, a particular interest is given to the Wisconsin State as a sample state for the 47 states. IntroductionWalking down the streets of a United States city in the evening can be a mind-relieving exercise; enjoying the blaze and the birds music as they escort the sun down the hills. Suddenly, the experience turns distasteful as you walk past people hunched down with their scrambled belonging. At the onset, one may imagine that these persons have taken a rest before they trace their wa y back home. At a closer look, however, you notice that the scrambled stuffs include most of the fundamental possessions of an ordinary person such as clothes and cooking utensils. The only difference is that these peoples scrambled items are old, dilapidated and, in most of the times, dirty. As the sun disappears down the hills to welcome the chilly dusk, these people assembles their items under the trees, in the building corridors, under parked cars and such like places in readiness for the coming night. They look for the best means, under that circumstance, to keep themselves warm for it will be a long and cold night out in the open. This is the plight of millions of homeless Americans who have no regular place to call home. INCLUDEPICTURE "http://forcechangecom.c.presscdn.com/wp-content/uploads/2012/12/homeless-man-in-New-York-City.jpg" \* MERGEFORMAT Figure  SEQ Figure \* ARABIC 1. A homeless person with his belongings scattered along the pavementHomelessness in America has been a persistent social problem in the countrys history. According to Perl et al (2014), there are about 500,000 homeless people in a single night throughout the US. This figure includes the chronic and the partial homeless, either hosted in transition houses or simply loitering in the streets. The number of homeless people increased rapidly following the 2008-09 recession. Although the country has reported a slight decline in the homeless population for the past few years, the number of homeless individuals across America is still calling. Ordinarily, no single human being should be going through the mental and physical torture of being homeless. However, the latest report indicates that about 3.5 million Americans are homeless, children accounting for one million of the homeless. A disturbing factor in the homelessness reports is the revelation that children make the majority of the homeless population. While the total number of homeless people declines, notes that the numbe r of children's on the streets is on the rise. But is America doing, and what should it address this problem? This research aims at assessing the extent and the impacts of homelessness in America. It explores facts about the issue both in the past and at the present to evaluate the countrys response to the menace. In this analysis, a particular interest is given to Wisconsin, and that will be used as a sample state where necessary.Historical BackgroundThere has been a controversial debate as people try to trace the roots of homelessness in America. While some people argue that homelessness arose as a result of policy changes in 1980s, others trace it back to the Great Depression of 1929. Although these two periods led to a sharp increase in the number of homeless individuals, homelessness had been prevalent in America from as early as the 1600s. According to Kusmer (2002), homeless people in 1600s were believed to be outcast from their respective communities. People would be thrown out of the community as a punishment for their flawed characters. During this period, however, the homeless would be accepted in other villages as long as they proved to the village elders that they were ready to improve their flawed behaviors.The idea of homelessness in the 1600s was a mere punishment to encourage adherence to the communal morals. During the colonial era, however, homelessness became a serious problem, one that was not readily reversible. During this period, people would be rendered homeless by circumstance such as forced evacuation by the British settlers. Also, the demanding economic times forced the poor people to vacate from their native homes in such of employment, mainly as unskilled labor in agricultural farms. Unlike the homelessness of the 1600s, the colonial era society was not mindful of the plights of the homeless. This, as Kusmer elaborates, was as a result of the individualism culture that the Native Americans inherited from the colonial masters (20 02).Even after America gained independence in the 18th century, some Americans still did not have a place to call home even in the newly declared Free State. Most of the homeless included the freed slaves, some of whom had been fetched from different parts of the continent to work in British estates in America. Although the independent government instigated programs to resettle the displaced Americans Kusmer notes that some were not lucky to benefit from such programs and remained roaming in the streets (2002). As a free state, America's economy grew rapidly welcoming the era of great urbanization of 1820-1850. During this period, American's social, cultural and political settings evolved drastically, and so did the increase in homelessness. There were increased rates of immigration as more and more people moved in such of economic opportunism. The rate of growth in urban areas outmatched the rural areas, prompting people to settle in urban areas. There were no enough housing facili ties in the urban areas to cater the increased number of settlers. For this reason, some of the people who move to the cities in search of promising opportunities ended up homeless. Despite the rapid growth in the economy, the period was marked by low job security due to the bumpy business cycles. People who worked in railroads constructions and the mining industries would often lose their jobs, despite having relocated from their original inhabitants in such of jobs. In 1870, America experienced unprecedented civil wars, which to some extent, stagnated the activities of the urbanization period. This stagnation led to a temporary decline in homelessness. Also, the government's response to the increased homelessness during the urbanization period was taking effect. For example, the government enforced the vagrancy law that outlawed sleeping or begging around in the city. The decline in homelessness rates in 1970s was, however, temporary as it would rise again during the prolonged dep ression of 1873-1879 and the subsequent economic panic of the 1890s. Homelessness continued to increase throughout the early decades of the 20th century. There were series catastrophic and economic events that led to the rapid growth in the number of homeless. For instance, the 1927 Mississippi floods swept away homes of thousands of Americans, some of whom were never resettled. This was followed by the 1929 Greet Depression that is said to increase the number of homeless to an unprecedented level. The government acknowledged homelessness as one of the major problems following the Great Depression. It, therefore, gave it a priority in its post-depression recovery programs. As a result, several homeless Americans were resettled between 1933 and 1936 under the Federal Transient Service. This program recorded a reduction in number of homele...

Sunday, May 17, 2020

Environment and Climate Change in Panama Essay - 1521 Words

Environment and Climate Change in Panama Home to vast tropical rainforests, an immense variety of animal and plant species and the seaway that connects the North Atlantic Ocean and the North Pacific Ocean, Panama relies heavily on all these resources for its economy. However, environmental challenges threaten the sustainability of these assets and therefore create a significant problem for the country. This paper will examine the effect of weather and climate change on Panama coupled with a specific focus on the Panama Canal. It concentrates largely on the effects of deforestation, coupled with the effect of El-Nino, and examines how this has had significant economic and social consequences.†¦show more content†¦Secondly, smoke from forest fires can reduce rainfall and cloud cover can trap moisture, therefore inhibiting the formation of raindrops. The consequences of deforestation can be more severe if coupled with other conditions that contribute to a lack of precipitation. In Panama, deforestation was couple d with the warming effects of regional El-Nino phenomena, resulting in heavy droughts in the country. Especially during the extremely intense El-Nino conditions in 1982-83 and 1997-98, Panama was faced with severe conditions. Drought conditions, due to the double effect of El-Nino and deforestation have a variety of environmental and economic consequences. Primarily, it affects agricultural production, especially of dairy, corn and rice, together with reducing the quality and quantity ofShow MoreRelatedThe impacts of the closure of the panama gateway are inconclusive. There are multiple models that600 Words   |  3 PagesThe impacts of the closure of the panama gateway are inconclusive. There are multiple models that have tried to infer the ocean current patterns that do not agree with each other. There is evidence that the salinity levels in the Pacific Ocean and Caribbean Sea changed but it is not certain what caused the alteration. 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At the molecular level, dissimilarities of an individual’s genes, known as the genotype, result in the change of their physical characteristics, or phenotype. There are three main driving forces that trigger evolution in a population. Those three include: natural selection, change in the gene pool through mating, and genetic variation betweenRead MoreThe Effects Of Overpopulation On The Environment1400 Words   |  6 Pagesdownfall of the environment it rises over. Water is becoming polluted and scarce, land is shrinking, and extensive use of fuel is contaminating the atmosphere. Deforestation and global climate change are causing a downfall in biodiversity around the world. One can argue that overpopulation is the cause of all these phenomena, and one could argue differently. As with all scientific questions, results will be collected, questioned, and discussed. Does o verpopulation globally impact the environment? 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There is an estimated loss of 18 million acres of forest each year. That is roughly equivalent to the size of the country Panama. That is equivalent to a loss of 36 football fields of forest every minute. This leads to the destruction of the habitats of thousands of animals, and plays a huge role in climate change. Deforestation is believed to be the leading cause of climate change, contributing 1.6 billion tons of greenhouse gases,Read MoreThe Impact Of Environmental Sustainability On The Environment Essay721 Words   |  3 Pagesnecessary to reduce poverty and increase the wellbeing of not only today’s people, but for future generations.(1) These global environment isssues require a global solution. However inequality between countries creates environmental issues, uneven development, and difficulty and finding solutions. (2) I believe as humans we are dependent on the environment. Sustaining the environment to me trumpets all other goals the UN proposes to meet. Ensuring environmental stability is the core that allows the otherRead MoreThe Effects Of Global Warming On The Ocean Temperature1052 Words   |  5 PagesIndicators: Ocean temperature Since 1970 the ocean temperature has been increasing at an unprecedented rate, this is indicating accelerated climate change as the water is heating along with the globe. Sea level The glaciers in Greenland and the arctic are melting due to the rising temperature causing the water level to rise. Ice surface area The ice surface across the globe is receding at an alarming rate year after year, as the water and globe warm the ice is not able to stay frozen. Increased droughts

Wednesday, May 6, 2020

The Purpose of Advertising Essay - 1263 Words

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research. Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of†¦show more content†¦This is illustrated in the first advertisment, for Chanel No.5 perfume. The classic, sophisticated design immediately sets the tone for the advert and for the type of audience it has been aimed at. Chanel is an icon of the 21st century and its image needs to be preserved by attracting new customers. The modern, yet timeless layout of the promotion emphasises on this, but the advert is traditional enough to appeal to older audiences. This shows that although Chanel wish to attract a newer audience, they also desire to keep their traditional customers loyal to the marque, hence the non-controversial advertisment. The advert itself has remained almost unchanged for the last forty years, as Chanel wish to preserve their image. However, to appeal to successive generations the visual treatment has recieved subtle changes, such as the inclusion of a more modern looking colour scheme. The advert instantly grabs the reader with its striking, simplistic design. The contrast between the two main colours adds to the classic meets modern feel that Chanel were aiming for. Chanel is a name dating back to the 1930’s. Over the years, it has been associated with the world of fashion, style and elegent living throughout the world. Chanel do a fantastic job of creatingShow MoreRelatedAdvertising : The Purpose Of Advertising And Advertising941 Words   |  4 PagesThe main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. Budweiser first released its â€Å"Lost Dog† commercial during SuperRead MoreIs the Purpose of Advertising to Create Cognitive Dissonance1972 Words   |  8 PagesAdvertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioural sciences to marketing and buying behaviour. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitiveRead MoreIs the Purpose of Advertising to Create Cognitive Dissonance?1765 Words   |  8 PagesIntroduction Advertising deals with peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioral sciences to marketing and buying behavior. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to createRead MoreStatement Of Purpose For Graduate Schemes In Advertising And Marketing Sky1048 Words   |  5 PagesWhen looking for graduate schemes in advertising and marketing Sky stood out especially to me. Firstly because its name recognition immediately jumped out at me, but also because of how broad and varied  the work at Sky appears to be. Nation wide Sky advertises a multitude of channels and programming across all medias whether that be physical, digital or televised. 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Financial Management Family Business Resources

Question: Describe about the Financial Management for Family Business Resources. Answer: Introduction Dragonfly Corporation is a family venture set up by a couple with the hope of having something of their own to do. Funded by family resources and also obtaining attorney services within the family made it an easy start for the business. But as time progressed, the business did not hit the level of expected sales and profits which landed Dragonfly Corporation into difficulties and even legal claims. The financial analysis along with the ratio analysis and the extent of competition, future course of actions are all discussed hereunder. Analysis of Financial Statements The unaudited Balance Sheets for 2009, 2010 and 2011 have been given and analyzed as below: The Current Assets are on an increasing trend which is a good sign. The major contributor towards the increase in current assets is inventory and still the piling up of inventory and low sales is a matter of concern. Fixed Assets are more or less on the same level with the additions to Leasehold Improvements year after year (Melville, 2013). In the Other Assets, the deposits are at the same level whereas the Organization Costs have seen a deferral due to amortizations. Overall on the Assets side, there are not much additions or deletions and almost a similar level has been maintained. On the Current Liabilities side, there is a huge increase estimated for the year 2011. Bank Notes payable and Stockholders notes payable are almost reasonable numbers. The Accounts payable has increased in the year 2011 due to the Crossroad Rent outstanding. Accrued Liabilities and Other debts are almost on a similar level and hence there are no worrying indicators (Horngren, 2013). The Long Term Debt gets accrued for Hepburns. Stockholders Equity is estimated to increase in the year 2011 due to the reclassification of the debt of Hepburns as Equity and so there has been no actual infusion of capital in the business. The most worrying factor is the accumulated deficit which keeps on adding year on year and this is the one factor that can bring down the entire balance sheet (Christensen, 2011). Thus the balance sheet analysis predicts the instability of the financial position unless the sales and profits improve. Profit and Loss Account The Income Statements for the years 2009 and 2010 have been presented. The Sales for the year 2010 has increased a little and the expenses have also dropped due to which the net loss has lowered for the year 2010. As Dragonfly Corporation has taken significant steps towards the advertising costs and cutting down of expenses, the loss has dropped and it has been able to cope to an extent (Horngren, 2013). Cash Flow Statement The Cash flow for the year 2008 has been presented month wise and it indicates gross mismatch of cash. The sales have been more or less on the same level except for a few months but due to the increase in expenses, the cash balance has become negative. To overcome this cash deficit, the cash will be pulled from the other long term sources which will also endanger the financial position and stability (Northington, 2011). Pro forma Income Statement Analysis After the addition of the second and third store, the projected revenues are set to increase. Also the location seems to be an advantage for the second and third store due to which the same level or even more sales are predicted to be generated from these stores. The situation of the store is an added advantage for the business and can helps to reap strong profit. As the stores have increased, the operational costs are also set to increase. The selling and advertisement expenses remain on the same level as the Dragonfly has already been sufficient on the same even when it had just one store. The other administrative expenses including rent, salary, maintenance and occupancy expenses are increasing in proportion to the number of offices added on. The resultant profit is seen to have increased year after year leading to a pretty comfortable position (Horngren, 2013). The practical reality of the same can be tested only by the time as the projected and estimated sales levels have to be achieved on the first hand. As the fixed expenses have to be incurred irrespective of the level of sales, a drop in the sales or the not achieving of estimated levels of sales might pull down the firm into losses and that has been happening till recently. Overall Analysis As these future predictions present profits, until Dragonfly actually achieves these results, it might be difficult for any outsider or third party to place reliance on the same. On looking at the current position of the Dragonfly, bankruptcy seems to be the only recourse as it was no longer financially viable to run the business. The crunch in the financial position is a major hurdle in the progress. Undoubtedly, finance is the life blood of the business and a bankrupt position will spoil the functioning of the business (Choi Meek, 2011). Though the Thompsons had started to believe that the business was slowly and steadily reviving and recovering, Crossroads landlord was threatening to blow out the business. Hence it might be difficult to predict the certainty of the existence of the business. Ratio Analysis Ratio analysis is a form of analysis of the financial statements that gives a quick indication about the performance of the business and the several key areas. The popular ratios are profitability ratios, solvency ratios, asset management ratios, turnover ratios and market value ratios. Each of the ratios has its own significance and conveys the trend of movement of the various items on the financial statements. It is easy to calculate as it just a mathematical formula and helps in decision making as it gives meaningful interpretations. The ratios of the entity in question are compared with the industry standard ratios and the increase or decrease is analyzed. Thus ratio analysis facilitates comparison across companies and also helps in the identification of the strengths and weaknesses. Profitability Ratios Gross Profit Ratio This ratio is also known as Operating Margin as it typically indicates the proportion of sales generated against the direct expenses of the business. The Gross Profit Ratio of Dragonfly is worked out as in the table (Appendix 1). Thus we can see that the operating margin has definitely improved and this is one positive sign indicating that there is the possibility of continuing the business. This has kept the business alive and can be kept as one of the positive factor. The year 2010 has been strong as 39% gross profit was posted as compared to the year 2009. Net Profit Ratio This Ratio considers the proportion of sales against all the direct and indirect expenses. It is calculated in the table (Appendix 1). As there is a loss reported for both the years, the proportion of loss has decreased for the year 2010. The net loss was more in the year 2009 while declined to a considerable extent in the yar 2010. In this case, the operating profit ratio and net profit ratio are typically one and the same as the profits are not computed separately unlike a company. Liquidity Ratios These ratios depict the liquidity of the company whether it is able to meet its current liabilities or not. The sufficiency of the available cash and liquid funds to meet the liabilities is indicated by these ratios. Current Ratio This is the ratio of the Current Assets to the Current Liabilities. It is calculated in the table (Appendix 2) The ideal Current Ratio is considered to be 2:1 which indicates that the current assets should be twice the current liabilities. Though in this case for both the years, the ratio is below 1 the stability of the business is a concern (Albrecht et. al, 2011). Dragonfly does not seem to have sufficient current assets to cover all its current liabilities. This will prove to be a problem in meeting the obligation. Cash Ratio This ratio indicates whether the cash balance is sufficient to cover the current liabilities or not. It is calculated in the table (Appendix 2). In this cash, the Cash Balance is grossly insufficient to cover up the current liabilities and if Dragonfly increases the sales revenue, then this ratio is likely to improve. Hence, it is important for Dragonfly to keep a check on revenue and enhance the same as it will lead to a better position. Turnover Ratios These Ratios indicate the number of times items like fixed assets, inventory, debtors and creditors have rotated in a year. The Fixed Assets have shown a considerable turnover and it is in line with the industry standards. This is another strong factor in the companys working. The result is average and in tune with the standards (Deegan, 2011). Return Ratios These ratios indicate the proportion of returns on the fixed assets and capital employed. It is calculated as under: As there has been a loss, the returns are negative, though the proportion and percentage of loss and negative returns has reduced in 2010 and is estimated to reduce further in 2011; still it remains to be a cause of concern. Success in the future or what will help it achieve success At the current state of business, it is though difficult to predict how the business will turn to be a successful one in future. The current state of business is completely disturbed and from here on any prediction is difficult. Still if Dragonfly really wants to become a successful venture, then it has to do some major restructuring in the pattern of sale and fine more dedicated customers who will make repetitive purchases. For this reason, it is essential that Dragonfly also starts online business for selling its products and tries out such modes of advertisement that will involve a personal touch and get customers to the store (Merchant, 2012). Apart from this, merging with some other well operating business can help Dragonfly increase its sales. As it has taken sufficient measures towards working out cost reduction, increase in sales is the only way to revive the revenues and turn Dragonfly into a successful business venture. Impact of competition on business As the store is located in a mall, there are chances of stiff competition. The rent is pretty high and even a few other stores located in the mall are in the plans of shifting out. Due to these reasons, the sales for the first year itself were lower than expected and most of the inventory has to be written down and marked down significantly. Dragonfly had set the sales prices on a higher side which also acted as a drawback. If the customers get the initial feel of a high priced store, they might not be willing to come in for a subsequent purchase. Thus the results were significantly lower than the industry standard and in the garments business; the effect of competition is seen. The presence of cut-throat completion has further marred the situation. Ethical considerations on Insolvency On an ethical note, the business should be wound up as it would take many years to wipe out the huge accumulated losses and also the legal notice received from the landlord seems to be a significant issue. There is the possibility of more legal actions expected if the business continues (Needles Powers, 2013). It is also not a healthy practice to run the business on the money of outsiders as this will only worsen and dampen the financial position of the business and render insolvency in the near future. The circumstances that warrant the disclosure of all the material items should be made due to which the users of financial statements can make informed judgments about the continuity of business and decide on the future course of actions (Davies Crawford, 2012). Thus it is not really ethical to continue the business at this rate and Dragonfly should focus on winding up and repaying the amounts due to the creditors and other parties. Acute difficulties are seen at the current level and the progress is stalled owing to the difficulties in the financial numbers (Kaplan, 2011). External factors indicating chances of merger or acquisition Currently there are no specific indicators of a merger or acquisition on its way. The reason for the same is that no entity would like to merge with a loss making business. Always for a merger, the acquiring party looks for benefits. Apart from inventory, there is not much any entity can benefit by merging with Dragonfly (Williams, 2012). Still if any other successful entity expresses interest in the acquisition, then Dragonfly could at best hit a profitable deal and work out for its restructuring and future business prospects. Recommendation Dragonfly is in financial crisis and so it is not a wise decision to invest in this point of time. If the business is able to generate real sales, then the accumulated losses might slowly and steadily get reduced which is seen to be a good time to invest in the company (Brigham Daves, 2011). The intention of Thompsons is not wrong, they are not willing to cheat or defraud anyone by doing business. There is a genuine crisis as the business did not take off as expected and predicted. Hence this is not the right time to make an investment in Dragonfly and if there are signs of profitability and increased stock turn around, then it would be feasible to make an investment (Libby et. al, 2011). At the current position it is difficult to gauge whether it will form a bottom or will tank further below. Since there is immense difficulty in the management and the progress it is important to stay away from the stock. Conclusion There is a huge expectation of Christmas Sales though the possible returns in January pose a threat. Thus, it would be wise to wait until February to know the real state of business and judge if there are any positive indicators to continue the business or not. Knowing the real state of business is important because it will help in ascertaining the performance. In a short, it is in a crisis position and going through a very difficult position (Parrino et. al, 2012). As per the scenario, it can be said that the environment is not safe for investment and hence, the management must stress on key factors and try to iron out the difficulties. References Albrecht, W., Stice, E. Stice, J 2011, Financial accounting, Mason, OH: Thomson/South-Western. Brigham, E. Daves, P 2012, Intermediate Financial Management , USA: Cengage Choi, R.D. Meek, G.K 2011, International accounting, Pearson . Christensen, J 2011, Good analytical research, European Accounting Review, vol. 20, no. 1, pp. 41-51 Davies, T. Crawford, I 2012, Financial accounting, Harlow, England: Pearson. Deegan, C. M 2011, In Financial accounting theory, North Ryde, N.S.W: McGraw-Hill. Horngren, C 2013, Financial accounting, Frenchs Forest, N.S.W: Pearson Australia Group. Kaplan, R.S 2011, Accounting scholarship that advances professional knowledge and practice, The Accounting Review, vol. 86, no.2, pp. 367383. Learning. Libby, R., Libby, P. Short, D 2011,Financial accounting, New York: McGraw-Hill/Irwin. Melville, A 2013, International Financial Reporting A Practical Guide, 4th edition, Pearson, Education Limited, UK Merchant, K. A 2012, Making Management Accounting Research More Useful, Pacific Accounting Review, vol. 24, no.3, pp. 1-34. Needles, B.E. Powers, M 2013, Principles of Financial Accounting, Financial Accounting Series: Cengage Learning. Northington, S 2011, Finance, New York, NY: Ferguson's. Parrino, R., Kidwell, D. Bates, T 2012, Fundamentals of corporate finance, Hoboken, NJ: Wiley Spiceland, J., Thomas, W. and Herrmann, D 2011, Financial accounting, New York: McGraw-Hill/Irwin,University Press Williams, J 2012, Financial accounting, New York: McGraw-Hill/Irwin.