The Purpose of Advertising Essay - 1263 Words

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research. Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of†¦show more content†¦This is illustrated in the first advertisment, for Chanel No.5 perfume. The classic, sophisticated design immediately sets the tone for the advert and for the type of audience it has been aimed at. Chanel is an icon of the 21st century and its image needs to be preserved by attracting new customers. The modern, yet timeless layout of the promotion emphasises on this, but the advert is traditional enough to appeal to older audiences. This shows that although Chanel wish to attract a newer audience, they also desire to keep their traditional customers loyal to the marque, hence the non-controversial advertisment. The advert itself has remained almost unchanged for the last forty years, as Chanel wish to preserve their image. However, to appeal to successive generations the visual treatment has recieved subtle changes, such as the inclusion of a more modern looking colour scheme. The advert instantly grabs the reader with its striking, simplistic design. The contrast between the two main colours adds to the classic meets modern feel that Chanel were aiming for. Chanel is a name dating back to the 1930’s. Over the years, it has been associated with the world of fashion, style and elegent living throughout the world. Chanel do a fantastic job of creatingShow MoreRelatedAdvertising : The Purpose Of Advertising And Advertising941 Words   |  4 PagesThe main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. Budweiser first released its â€Å"Lost Dog† commercial during SuperRead MoreIs the Purpose of Advertising to Create Cognitive Dissonance1972 Words   |  8 PagesAdvertising deals with peoples feelings and emotions. 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